Shopify is a cloud-based EC platform. In addition to the basic functions for operating an EC site, various “Shopify apps” have been developed to extend the functionality and create a unique EC site that meets the characteristics and operational needs of the products.
In this article, we introduce several recommended apps for efficiency, customer acquisition/marketing, and design from among Shopify apps.
What are Shopify apps?
By introducing Shopify apps, you can extend the functionality of your Shopify-created EC site to improve practical efficiency and customization. One benefit is that it can be introduced without requiring coding, even without an engineer.
Shopify apps are available at the “Shopify App Store” and you can also develop your own custom app by requesting a system company.
Representative Shopify apps that have been adopted in various EC sites include the following.
In the next section, we introduce recommended apps for improving work efficiency, including product registration, shipping management, and document management.
Top 3 Shopify apps for improving work efficiency
Here are five apps for improving efficiency, such as product registration, shipping management, and document management.
1. Order Printer | Output of invoices and other documents ★ Essential app
This app allows you to preview and print documents related to orders, such as invoices, itemized statements, and Shopify shipping labels, one by one or in bulk.
Order Printer Basic Information
- Price: Free
- Recommended points: Free and easy setup, customizable template at the code level
2. Prodct Imager: Bulk Add IMG | Bulk product image upload ★ Essential app
This app allows you to add product images in Shopify’s product data in bulk. Export the product page information as a CSV file, add the image file name, and upload it to register the image. Variation-specific images can also be registered.
Product Imager: Bulk Add IMG Basic Information
- Price: Paid ($15/month) Free plan available
- Recommended points: Register product images in a short time, support for variation images, intuitive operation
3. Beacon | Fraudulent order analysis
Beacon is an app that detects and tracks fraudulent orders. Utilizing big data, it detects fraudulent orders and automatically invalidates payments. Analyzing credit card fraud, friendly fraud, and fraud by resellers prevents fraudulent orders.
Beacon Basic Information
- Price: Paid ($0.03/month) 14-day free trial available
- Recommended points: Automatic cancellation of fraudulent orders
Top 6 Shopify apps for customer acquisition, sales promotion, and marketing
We introduce apps that enhance advertising, customer acquisition, reviews, recommendations, SNS login, and other customer acquisition/sales promotion as well as marketing/CRM. By mastering these apps, you can conduct detailed sales promotion and marketing activities.
1. Judge.me Product Reviews | Product Reviews ★ Essential app
This app allows you to customize your product reviews.
Judge.me Product Reviews Basic Information
- Price: Free
- Recommended points: Customizable design, rich features
2. One Click Social Login | SNS authentication ★ Essential app
This app allows customers to log in to your store with their social media accounts such as Facebook, Twitter, and Instagram.
One Click Social Login Basic Information
- Price: Free
- Recommended points: Improve the login experience for customers
3. Yotpo | UGC marketing ★ Essential app
This app allows you to collect and display user-generated content such as product reviews, photos, and videos.
Yotpo Basic Information
- Price: Paid (varies depending on the plan, with a free plan available)
- Recommended points: Improve credibility with user-generated content
4. Omnisend | Email newsletter delivery
This app allows you to deliver email newsletters to your customers to boost sales and increase loyalty.
Omnisend Basic Information
- Price: Paid (varies depending on the plan, with a free plan available)
- Recommended points: Increase sales and loyalty with personalized email newsletters
5. Plugin SEO | SEO measures ★ Essential app
This app allows you to optimize your store’s SEO measures and improve search engine rankings.
Plugin SEO Basic Information
- Price: Free
- Recommended points: Improve search engine rankings with no coding required
6. HubSpot | CRM platform
This app provides powerful CRM features, including audience segmentation, email marketing, and marketing automation.
HubSpot Basic Information
- Price: Paid (varies depending on the plan, with a free plan available)
- Recommended points: Improve customer satisfaction with personalized communication
Top 3 Shopify apps for design
Here are three apps for design, such as landing pages, font changes, and blog functions.
1. PageFly | Landing Page
This app allows you to create a landing page without coding.
PageFly Basic Information
- Price: Paid (varies depending on the plan, with a free plan available)
- Recommended points: Create a landing page without coding
2. Fontify: Google & Custom Fonts | Font change
This app allows you to customize the font of your store.
Fontify: Google & Custom Fonts Basic Information
- Price: Paid ($5.99/month) 14-day free trial available
- Recommended points: Customize your store’s font
3. DropInBlog ‑ SEO Friendly Blog | Blog function
This app allows you to add a blog function to your store.
DropInBlog ‑ SEO Friendly Blog Basic Information
- Price: Paid ($12/month) 14-day free trial available
- Recommended points: Add a blog function to your store
Top Shopify app for expanding sales functions
Here are two apps to expand your sales functions, such as subscription and reservation sales.
1. Times Act | Reservation sales
This app allows you to accept reservations for products or services.
Times Act Basic Information
- Price: Paid (varies depending on the plan, with a free plan available)
- Recommended points: Provide a reservation system for services and products
Top 2 Shopify apps for cross-border EC (multi-language/translation)
Here are two apps for cross-border EC, such as multilingual display and currency conversion.
1. Hextom: Translate My Store | Multilingual display
This app is for translating Shopify and app text into multiple currencies and languages. Not only automatic translation of the entire website, but also translation of multiple third-party apps is possible. In the payment information input screen, you can display your own currency and make payments.
Hextom: Translate My Store Basic Information
- Price: Paid ($9.99/month) Free plan available
- Recommended points: Easy to install, user-friendly
2. BEST Currency Converter | Multilingual currency display
This app is for converting product prices to customers’ local currency.
BEST Currency Converter Basic Information
- Price: Paid ($9.95/month) Free plan available
- Recommended points: Convert to 160+ currencies, updated with the latest exchange rates
Precautions when introducing Shopify apps
When introducing Shopify apps, be sure to keep the following points in mind:
- Choose the app that best suits the purpose of your EC site
- Check the monthly fee and fee structure, as well as the corresponding functions
- Make a backup before adding the app
- There may be malfunctions when combining apps
- Install apps minimally to avoid processing delays
Install apps one by one while verifying their operation.
Summary of Shopify apps
Shopify is a cloud-based EC platform used worldwide. By introducing Shopify apps that extend the functionality of Shopify, you can create an EC site that meets the characteristics and operational needs of the products. To effectively operate an EC site, consider introducing Shopify apps.
